In an article written by Dr. Karlis Ullis in a recent issue of Cosmetic Dermatology,
a journal distributed to physicians and dermatologists, he states that, “with age,
hormone levels and sebum productions decline, producing dry skin and thinning hair in
men and women.” Most interestingly, he notes that “wrinkling may actually be a
function of reduced moisture content in the skin.” Remember that plump juicy grapes and plums become raisins and prunes when deprived of water. The skin mimics this response as well. The use of a good quality skin care line can produce virtually immediate results in overcoming the effects of improper moisture levels within the skin, to deliver true health and beauty and to visibly reduce the outward signs of aging.

I personally have also started moisturizing my earlobes.  I noticed my mother's are wrinkled and I thought I would get a jump start on it.